Raising Caneβs CEO reveals he excludes this menu item from his order
Raising Caneβs CEO Todd Graves could go without veggies in his to-go box. More specifically, his go-to Caneβs order includes the box combo, extra toast and extra sauceβand no slaw, he said in a TikTok last month. The fast food executive admitted heβs not a fan of coleslaw, adding βthatβs why you can trade it out,β in Joe Bonhamβs βFinancial Flexβ social media series. His reasoning for including the shredded salad: βI wanted a vegetable component to the meal, and coleslaw is a Southern thing.β As the post went viral, one user asked the exec to swap the coleslaw for mac and cheese. Others pleaded to keep the coleslaw on the menu. Customers who order the Box Combo get four chicken fingers, crinkle-cut fries, Caneβs sauce, a piece of toast, coleslaw, and a drink.Β βI appreciate a CEO who can admit he doesnβt like something from their restaurants,β said another comment on the TikTok post. The viral CEOβs unapologetic distaste for the coleslaw arrives at a time when fast food customers are paying close attention to how company execs promote their productsβerrβfood. We have all seen the miniature bite McDonaldβs CEO and chairman Chris Kempczinski took out of the Big Arch burger. What followed was βburgergateβ: fast food CEOs like Burger King and Wendyβs creating cringe-worthy knockoff content, and audiences turning on the pile-on brands, leaving the original video as the victor. Amid the social media mockfest, the customers in the drive-thru are the ultimate decision makers. In 1996, Graves established the chicken-finger joint at 24 years old, and the brand has since become the third-most-popular chicken restaurant based on sales. (Chick-fil-A and Popeyes top the podium.) As Gen Z and millennial customers steer away from chains like Chipotle, Cava, and Sweetgreen due to inflation, high housing costs, and flat-income growth, restaurants like Caneβs and Daveβs Hot Chicken have experienced greater sales and traffic growth. Over the last 10 years, the fast food restaurant
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