Winning competitions isn’t enough: Why more barista champions are building brands

Key takeaways Competitions, especially the prestigious World Barista Championship (WBC), are considered the pinnacle of specialty coffee. Winning one is a true achievement that recognises years of dedication, substantial investment in training, and a level of expertise many coffee professionals aspire to. In theory, earning a world champion title is the golden ticket to a […] The post Winning competitions isn’t enough: Why more barista champions are building brands appeared first on Perfect Daily Grind.